The preview was held today at the Garden Theatre in Detroit. Steven Gillon spoke briefly and introduced the film to the audience.
The film illustrated that as the auto industry changed, so did the city. If the automakers profits soared, Detroit shined like a diamond. But the pendulum swings both ways-- and the Great Depression, gas crisis and the Great Recession slowed the economy, highlighting how closely tied to consumer spending the Detroit area actually is.
Throughout the film, Michigan Central Station made regular appearances, tied into the storyline and woven into the film just as the Ford Motor Company was. Unlike Ford, the station didn't experience the ebbs and flows of the economy. Instead- its demise came when swarms of people fled Detroit after the '67 Riots. According to the documentary, it took residents six months to clear out. The Beaux-Arts beauty never regained consciousness and fell into disrepair. It was shuttered in 1988.
The film doesn't end there. Viewers find out that Detroit is coming back and better than ever- culminating in an announcement that Ford acquired the train station from the Moroun family.
The automaker plans to restore the structure and fill it with 2,500 employees specializing in autonomous vehicle technology. Ford estimates the station will reopen in 2022. So it will once again be back to the hustling and bustling place it was once known for.
But don't call it a comeback.
Detroit Designs the World | Detroit Public TV Screening
Michigan Central Station Open House
Ford Rouge Tour Live!
Toyota Lecture Series | Susan S. Szenasy, Metropolis Magazine
Since then, Ford has become the gold standard of marketing. They not only invited the public to tour their newly acquired building- but they rolled out the red carpet and extended invitations to view the documentary before it airs on Sunday.